Facebook Page vs. Profile: Which does your business really need?

Chloe Brooks
6 min readFeb 11, 2020
Image of an iPhone displaying Facebook on its screen beside the text, “Business Page vs. Personal Profile: Which do you need?

You’ve heard it over and over again: If you want to succeed in reaching more potential clients and customers, you need to be on Facebook.

But as Facebook has evolved over the years, what it means to “be on Facebook” has gotten a little murky. The platform currently allows users to interact via either a personal profile or a business Page, and it can be tricky to figure out which one your business really needs in order to thrive.

It doesn’t help that these terms are often used interchangeably, even though functionally, a profile and a Page are very different.

In this blog post, I’ll break down the differences between the two and show you how to use each one to get your business in front of more people.

Personal Profile

A personal profile is the default account you are given when you first sign up for Facebook, so this is probably the format you’re already most familiar with.

Screenshot of a Facebook Profile
A personal profile on Facebook

Profiles are designed to showcase you as an individual and help you relate to others on a personal level, so many people choose to fill out their profiles with…



Chloe Brooks

Helping you heal and prevent burnout with the #AntiBurnoutLifestyle. More about me: www.chloerbrooks.com